Marble & Stones brand identity
Luxury Handmade Home & Lifestyle Products
logo design
Visual system
Brand strategy
Rebranding
visual identity
Brand identity
Overview
Marbles & Stones is a luxury Mauritian brand crafting handmade resin bathtubs, wash basins, pots, furniture, and architectural features. With 17+ years of experience and a strong presence in hospitality across the Indian Ocean, the company wanted to reposition itself as the go-to home lifestyle retailer in Mauritius, one rooted in artisanal craft, local pride, and contemporary luxury.
Drawing from my experience working inside the company, I identified core challenges holding the brand back: a corporate, type-only identity that felt disconnected from its handmade products; difficulties branding the physical items; and frequent customer concerns around natural variations that come with handcrafting.
Challenges
Type-only identity: The old logo was difficult to apply to physical products; clients didn’t want “Marbles & Stones” printed on their tubs or sinks.
Corporate tone: The existing style didn’t reflect the company’s artisanal roots or the luxury nature of the products.
Perceived “defects”: Because every product is handmade, bubbles, surface variations, and subtle imperfections were common — but retail customers often saw them as flaws.
Lack of storytelling: Customers rarely saw the artisans, process, or craftsmanship behind the products.
No lifestyle presence: The brand wasn’t communicating its ambition to become a home-living destination.
Brand Strategy
The rebrand aimed to bring the identity closer to what Marbles & Stones truly represents:
Handmade luxury
lifestyle living
Local artisanship
Honest storytelling
Key strategic pillars:
Reframe imperfections as uniqueness: Educate clients that variations are part of the handmade process — a mark of authenticity, not defects.
Humanise the brand: Highlight the artisans behind the craft through photography and social storytelling.
Promote “Proudly Handmade in Mauritius”: Celebrate local identity and shorten the distance between maker and buyer.
Shift from product supplier to lifestyle brand: Inspire customers by showing how products transform a home, not just what they look like in a studio.
Logo System
I redesigned the identity around a new symbol: two hands forming the shared silhouette of a bathtub, wash basin, and pot.
This concept merges:
the entire product range
the handmade nature of the work
the artisans’ hands at the heart of the business
It also provides a subtle, elegant icon that can be engraved or applied to products without overpowering them.
Photography style
Social Strategy & Storytelling
To support the rebrand, I proposed a storytelling-led social strategy that:
showcases artisans and process
reframes imperfections as uniqueness
brings forward stories of community impact and meaningful local employment
communicates delays transparently
positions the brand as lifestyle-led rather than purely product-driven
This helps clients understand the value of handmade items and builds loyalty through authenticity.
Impact
A cohesive identity that aligns with the brand’s luxury, artisanal positioning
A brand system that can be applied elegantly across physical products
Stronger emotional connection through storytelling and artisan-led visuals
Increased appreciation for handmade uniqueness, reducing friction around “defects”
A clearer lifestyle-driven direction supporting the company’s ambition to become the leading home retailer in Mauritius