Brand identity and logo redesign for handmade home and lifestyle products
Overview
Marble & Stones produces high-quality, handmade composite stone pieces, but their brand identity didn’t reflect the level of craft and heritage embedded in the product. Handmade variations were perceived as inconsistencies, and the brand lacked a clear lifestyle positioning.
Positioning
Marble & Stones is positioned as a craft- forward lifestyle brand, where material, process and human touch define value.
Brand personality
Refined
Trustworthy
Timeless
Confident
Grounded
The Marble & Stones logo redesign moves from a decorative wordmark to a symbol-led identity that reflects the brand’s focus on craftsmanship, tactility, and materials. The mark combines references to the human hand, a wash basin, and a planter, expressing the relationship between touch, function, and nature.
