Brand identity development for a financial company in the safari industry.

Overview
EAS (Expediton, Adventure & Safari) is a trusted financial intermediary supporting safari lodges across Africa. The existing brand felt outdated, lacked personality, and didn’t fully convey the company’s expertise and reliability.

Goal: Redesign the brand to reflect trust, agility, and a modern outlook while staying true to its 20-year legacy.

Positioning: A reliable, agile partner for safari businesses seeking a financial partner.

Brand personality

Trustworthy

Bold

Dynamic

Expert

Passionate

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