Brand identity development for a financial company in the safari industry.
Overview
EAS (Expediton, Adventure & Safari) is a trusted financial intermediary supporting safari lodges across Africa. The existing brand felt outdated, lacked personality, and didn’t fully convey the company’s expertise and reliability.
Goal: Redesign the brand to reflect trust, agility, and a modern outlook while staying true to its 20-year legacy.
Positioning: A reliable, agile partner for safari businesses seeking a financial partner.
Brand personality
Trustworthy
Bold
Dynamic
Expert
Passionate