Visual identity for CBRC (Centre for Behavioural Research in Cancer)
Overview
The Centre for Behavioural Research in Cancer (CBRC) is a research centre within Cancer Council Victoria, focused on understanding and influencing behaviours that impact cancer prevention, early detection, and survivorship. Using behavioural science and public health research, CBRC produces evidence that informs policy, strengthens interventions, and improves population health outcomes. Its work bridges rigorous research and real-world application, ensuring insights lead to meaningful change.
CBRC operates as a sub-brand of Cancer Council Victoria. The visual identity was developed to align with Cancer Council Victoria’s established brand system, ensuring consistency, credibility, and brand recognition, while introducing a distinct digital expression suited to CBRC’s research-led focus.
Audiences
Governments
Audiences
NGOs
Policymakers
Commissions of research & evaluation
Grant providers
Universities
Advocates