1 in 2 is my design-led reinterpretation of an existing Cancer Council Victoria brand campaign. While the original campaign communicated the statistic in a more conservative way, this exploration responds to a different problem: how to make the emotional reality of a cancer diagnosis felt and empower people to take action?

Insights from an earlier fundraising campaign, where donors could leave personal messages when making a donation, revealed how survivors described fear, resilience, anger, and uncertainty in their own words. This informed a bolder visual approach that translates the confronting statistic into a high-impact, repeatable system. Strong typography and minimal layouts were used to cut through clutter and carry emotional weight across social, carousels, web banners, and campaign collateral.

I led the visual design and art direction for this reinterpretation (as well as the original campaign), developing and applying the system across multiple digital touchpoints.