EAS Brand Identity
Financial Intermediary for the Safari Industry

Brand identity

Brand strategy

Visual identity

Visual system

Overview
EAS is a financial services business with 20 years’ experience in the safari sector. Known for stability and trust, its visual identity had not evolved to reflect the company’s agility, energy, and growth.

The Challenge

  • Modernise the brand while preserving credibility

  • Appeal to safari partners and international clients

  • Stand out from traditional banks

  • Connect the visual language to the African landscape.

Brand Insight
EAS’s strength lies in being small, responsive, and deeply trusted.
During Covid, these qualities allowed them to protect clients’ businesses and staff while still staying profitable.
The new identity needed to reflect:

Stability

Agility

Adventure

Warm

Human

Brand strategy
Positioning: A trusted financial partner powering Africa’s safari journeys with stability, clarity, and modern efficiency.
Personality:

Trustworthy

Dynamic

Expert

Bold

Passionate