At Cancer Council Victoria, I develop communication strategies and creative direction that translate complex cancer research and prevention work into clear, engaging content. I lead campaign art direction across social, video, OOH, and web, including the 1 in 2 campaign and Cancer Research Giving Day, producing work that humanises research, builds trust, and drives action. Alongside campaign work, I create social-first content and develop scalable in-house formats that make cancer information accessible, relevant, and shareable.
Alongside campaign work, I create social-first content and develop scalable in-house formats that make cancer information accessible, relevant, and shareable. I also design Canva templates and run workshops that enable teams across the organisation to produce on-brand assets quickly and confidently.
1 in 2 campaign
OOH
social carousel
social video
Cancer Research Giving Day - digital campaign
social carousel
social videos
Infographics
Business As Usual (BAU)
Infograhic on cervical cancer research research for a conference
Infograhic for cancervic key achievements in 2023
Infograhic for McCabe Centre for law and cancer
McCabe Centre for law and cancer
Report
Video
I contributed to shaping the narrative, collaborated on the voiceover script, developed the storyboard, and briefed the external videographer.